In 2002, Emmanuel Williams, founder and chief executive officer of DetailXPerts, a native Detroiter, was sitting on his porch with his then 8-year-old son Emmanuel Jr. They watched cars go by while talking about the world and the environment. Em­manuel Jr. had an epiphany and asked: Hey dad, why don't you wash cars with steam? It all started with that ques­tion from young Emmanuel. Emmanuel Sr. was puzzled by his son's query and as a good engineer does, he started experimenting until he perfected the process that he later patented. Once the technical aspects were in order, Em­manuel was joined by his wife, Angela Williams, who took on the creation and testing of a business model that made economic sense.
 

They opened the first DetailX­Perts auto detail shop in Indianapolis, Indiana in 2006. After proving the business model suc­cessful, Emmanuel and Angela decided that this green business was going to be the catalyst for fulfilling one of their major callings in life: helping others achieve financial independence while creating jobs. After extensive research and consideration, they decided that the win-win relation­ship inherent to franchising was the most appropriate vehicle to achieve their dream.