Success: The Detroit Auto Show
January 7, 2011
Every January since we can remember, Detroit has hosted the Detroit Auto Show. What a spectacular event! You schedule a special outing for you and your family to experience the Detroit Auto Show. And what an interesting experience – there is a diverse group of people from 1 to 100 years of age. Every race of people is present, like a rainbow color of people.
It seems like the Detroit Auto Show promoters make each year more exciting than the year before. We can’t wait to see all the entertainment in store for this year. As a business owner you get curious to understand their formula. The Detroit Auto Dealers Association understands how to attract their target customer and get them coming back year after year.
The Keyword for the Detroit Auto Show Is “Target Customer”
What is a target customer? A target customer is the portion of the target market that you have defined as your prime customers. We talk to hundreds of business owners that have trouble identifying their target customer. When you identify and later understand your target customer, you save time, money and energy. We cannot tell you who your target customer is – ONLY you know.
What we know for sure is that when you understand you target customer you are on the road to success. The MAGIC FORMULA:
Identify Target Customer + Market Strategy + Definite Chief Aim = SUCCESS