How to Choose the Right Location for an Auto Detailing Business
March 25, 2013
The auto detailing business is one of the most lucrative and satisfying industries you can invest in if you wish to join the world of entrepreneurship. Apart from the fact that there is no dearth of cars to clean and customers to serve, you will certainly be kept on your toes by the challenges and technological developments in the business.
Do you prefer to participate in an existing auto detailing business franchise? Or you want to set up your own brand from scratch? Either way, the question of where you should put your office should be of top priority. This is, of course, assuming you need one in the first place.
Do You Need a Location for Your Auto Detailing Business?
The auto detailing business is flexible enough to allow you to operate right from your own home if that’s what you want. Mobile cleaning services wouldn’t require a physical facility where you can do the job. You just need someplace safe and dry to store all your cleaning tools and products, a phone number that customers can contact, and a van to transport you from one place to another.
Criteria for Selecting the Perfect Spot
Should you desire to maintain a physical location for your auto detailing business, here are some things you need to consider when choosing the perfect spot to set up a shop:
- Location of Nearby Competitors
Knowing whether you have competitors in the neighborhood will let you know how to distinguish yourself from all the professional detailers in the area. Ideally, you would want to operate in a place where there are more customers than competitors. Thus, you can have a healthy return of investment in the shortest possible time.
- Size of the Facility
What type of car detailing do you want perform onsite? Do you need a conveyor belt system? Where should you put your water treatment facilities? All these things and more will weigh in on how big your place should be. This, in turn, will impact your location costs.
- Cost of Rent and Utilities
Of course, you can only get the place that you can actually pay for in the long run. You will have to pay not just monthly rent, but also water, telephone, electricity, and other related services to keep your office running in good order.
Is your facility located in the more reputable part of town? Getting a good address can be the first step to building your brand and letting people know that you mean business in every sense of the word. Plus, you can justify imposing higher prices for auto detailing. After all, you’re operating out of a premium location and offering (supposedly) top-notch services.
- Accessibility of Location
Your physical facility will do you no good if it’s in a dead-end cul-de-sac on the seedier side of town. You need to be able to lure in customers far and near, and convince them to try your services for a change. The facility has to be safe, convenient, and visible. You want to assure both your employees and your clients that they are in good hands with you.
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