How to Start a Car Detailing Business
May 16, 2013
Whether you are looking for ways to augment your family’s income by delving into entrepreneurship, or you just want to indulge in a lifelong passion for cars, now is the best time for you to invest in the automotive detailing industry.
The market is growing in leaps and bounds, and technological developments ensure that there will always be something exciting to watch out for. Car care experts are constantly trying to reinvent their cleaning methods to keep up with the rigorous environmental regulations and their customers’ demand.
The best thing about the car detailing industry is that you will have lots of information to work with before finally deciding on how to run the business.
The first thing you should ask yourself is: Do I want to put up my own company or am I happy to buy an existing franchise?
This question is the starting point for your home-based detailing business.
On the other hand, you might also want to simply invest in an existing car detailing franchise and save yourself the trouble of going through all the license processes, capitalization, and due diligence work that comes with setting up a company from scratch. You only need to learn the business model properly, assess the competition in your locality, and start producing your advertising materials. You will still have to do some paperwork for your business, but the parent company can help you negotiate the maze more quickly and efficiently than if you had to do it on your own.
Next, you have to determine if you want to offer mobile detailing services, on-site detailing or both.
This is a critical question as it determines both how much capital you need, which cleaning equipment you have to stock up on, and how long you have to wait before you get a return on your investment. Mobile detailing will require specialized tools and equipment that you might not need for plain vanilla detail work, and vice versa.
A thorough and accurate feasibility study will certainly help you evaluate which of these three options is best for you. Typically, budding entrepreneurs who want to run a home-based business will go for the mobile detailing way, just because it saves them from having to put up and maintain a physical facility.
However, you can also go the other way and simply make your home your business headquarters, too. Just because you’re operating in your own garage doesn’t mean that you won’t have a healthy number of clients availing of your services regularly. If you play your cards right, you will soon be thinking about upgrading into a bigger, more well-equipped physical facility to conduct your services in.
Once you’ve decided which way to go, you can finally start building your business empire proper.
You can indulge in guerrilla-style advertising by taking advantage of your online social networks and telling people to tell their friends about your business. Complement this with traditional printed materials such as fliers, decals, and business cards, and you’re good to start your very own business advertising campaign.
If you’re really interested into starting your own home-based car detailing business,
check out some more questions to consider before starting your own auto detailing business or visit DetailXPerts Franchise website for more opportunities.