Car Wash Industry: Market Trends and Issues
December 10, 2012
If you’re looking for a new business opportunity to engage in, the car wash industry is a great place to start. It may be more advisable to cash in on an existing business model since you won’t have to start from scratch—you will enter the market with a workable strategy, available clientele, and brand goodwill.
But even if you do want to become a trailblazer in the industry, you still have to understand the ins and outs of the market. Caring for cars is not a matter of filling a bucket with soapy water and hustling up a rag to wipe down your vehicle with. Automobile detailing has progressed into both an art form and a science as the pros continue to develop ways to offer better quality services at competitive prices.
What’s the market like?
Car wash trends show that there is an increasing awareness among car owners that their vehicles will stay functional and more comfortable for longer if they avail of regular detailing and preventive maintenance work. Frequent outdoor car washing is quickly becoming a thing of the past, as federal and state regulations begin to become more stringent with regards to water use and preservation.
Now more than ever, environmental protection is not just a buzz word, it’s actually a top priority and a major car wash issue. Vehicle owners are wising up to the ways in which they can contribute to the environmental conservation efforts in their community by changing their habits. They keep a close eye on the technological developments, watch how much water they consume when washing their vehicles at home, and research about less harsh but equally effective cleansing agents that can deliver the same high quality results.
So if you want to become a professional automobile detailer, you’ll have to invest in a little R and D regularly. Car owners have become rather sophisticated over the past few years, and they’re all eager to join the “Go Green” bandwagon.
Other profitable avenues
The good thing with going into the car care industry is that you’ll be exposed to all kinds of vehicles that will need regular cleaning and upkeep, such as boats, motorcycles, trucks, trailers, and vans. This means that you will have plenty of chances to experiment with different types of cleaning methods and products, and thus come up with the perfect set of services for your clientele. You can specialize in one or some types of vehicles depending on your personal taste and financial capacity.
Even if you have little to zero prior experience in entrepreneurship, you won’t have such a difficult time learning the ropes of the car care industry. It’s an exciting, fast-paced, and lucrative environment with lots of room for growth and innovation. Being your own boss will certainly be a welcome change from holding the usual dreary office job, plus you get to enjoy the experience of seeing your efforts grow into a profitable enterprise. The car wash market does not show any signs of slowing down in the near future as more and more vehicles populate the world’s highways.